Browsing All Posts filed under »Marketing and Communications«

A Lesson Before Dying

January 30, 2012

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In my classes I often try to use simple, real life examples as a means to consider management theory from a different prospective.  For example, I think Stephen R. Covey’s The 7 Habits of Highly Effective People can serve as a model for how successful companies might run.  Recently, I stumbled upon an article by Bronnie Ware in […]

Arts Participation, or What is Old is New Again

January 4, 2012

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This weekend I read the new report commissioned by the James Irvine Foundation entitled Getting In On the Act: How Arts Groups are Creating Opportunities for Active Participation conducted by WolfBrown. “It draws insights from more than 100 nonprofit arts groups and other experts in the U.S., U.K. and Australia. The report presents a new model for […]

The Death of “Word of Mouth”?

December 22, 2011

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The Pew Internet and American Life Project recently posted a report entitled Where people get information about restaurants and other local business.  Here is just a quick picture of what they found. “Some 60% of adults say they get news and information about  local businesses other than restaurants and bars. When they do:  47% say […]